Stand out from the competition by blogging for your business. Here are 8 reasons to get started today
Since the landscape of online business is constantly changing, you might wonder whether running a blog is still relevant today. Perhaps you don’t have much extra time to write, or you aren’t sure which topics to cover. But starting a blog comes with some undeniable benefits and can be a great asset for building your brand.
Before starting a blog, you should make sure you have enough spare time to keep it updated. A blog with old, outdated posts can have a detrimental impact on your business and make people want to look elsewhere.
An active blog (in addition to your website) with regular posts shows that your business is currently up and running. It’s also a way to establish yourself as a subject matter expert and potentially attract more clients and customers.
8 Ways a Blog Can Benefit Your Business
As your audience comes to depend on your content, your blog can build loyalty with readers and improve conversion rates. Let’s look at more eight benefits to starting a blog for your business.
1. Increased Connection
Blogging is a great way to connect with people who are interested in your business or have questions about it. It shows people that you’re approachable and willing to accept feedback. A blog is also a good way to find out what your audience is concerned or curious about.
Replying to the comments left on your blog posts will prove to your audience that you’re available and care about their concerns. Furthermore, you can use the information gained through interactions to make your business more relevant.
2. More Visibility
Adding a blog to your company website will help you stand out in a sea of competition. By starting a blog and keeping it updated, you’ll give people more opportunities to find you online, which could naturally result in more leads.
Having a blog keeps your brand name fresher and increases visibility for your business, since Google rewards websites for creating new content by giving them more exposure. In other words, when you create more internal links on your site, you’ll show up more on search engines. And if you discuss current or trending topics, you’ll gain even more visibility.
3. Search Engine Traffic
With each blog post, you create, you’re increasing the chance of people finding your website and using your services. Commit to adding content to your site regularly and you’ll get more traffic and bring new readers to your brand. Without a blog, you’re missing out on traffic via long-tail search queries (more specific searches with more words).
The more content you have, the likelier you are to show up when your potential clients search for specific information or answers to their questions. Without a blog, your potential for finding new clients is finite. By using keywords to your advantage, there’s no limit to how visible your brand can become.
4. Building Trust
Adding a blog to your website is a good way to build trust and authority in your field. By having a platform where you can share relevant insights and valuable content, you can build trust with readers and potential clients. Your blog posts are a chance to show who you are as an individual and give your business a personal touch.
The more you seem like a real person to your readers, the more approachable your brand will become. And as you create this familiarity, people will keep you in mind when they’re in need of the services you offer.
5. Leads through Social Media
If you already have a presence on social media, sharing your own blog content is another potential way to bring more traffic to your site. While you could simply link to your website’s product pages via social media posts, sharing value-driven content is a better strategy.
People are always wary of self-promotion, but when you share informational posts, you’re giving them something helpful, which will increase their receptivity.
6. Content for Your Newsletters
As a business owner, you probably know that email newsletters are a must for your brand. By creating blog posts on a regular basis, you’ll always have interesting and relevant content to share with your mailing list. And when you keep your blog fresh and up-to-date, your readers will be gaining constant value from following your brand.
7. More Readers via Shared Content
Another major benefit to keeping a blog is giving your readers a chance to share your content with their friends. Creating blog posts on a regular basis gives you a chance to experience market growth and viral traffic to your website. By including a direct link on your blog, your audience members can email your posts, or share them on Twitter or Facebook.
8. Inbound Links
Inbound links are links to your website from other places on the Internet. Adding a blog to your website increases the odds that you’ll get more inbound links to your site when other bloggers reference your content.
By creating high-quality, authoritative posts in your field, these links will increase naturally over time and add to your traffic. This is a crucial aspect of successful SEO and a lot more difficult to get without a blog.
Should You Host Your Blog on Your Existing Site?
Hosting your blog on your current business site is the best option. For starters, using a free blogging platform can give you an inconveniently long site name (like YourBrandName.Blogger.com as opposed to YourBrandName.com).
If your only option is having a blog separate from your website, go ahead and do that for now. But you’ll want to eventually learn how to add your blog to your website, for simplicity’s sake.
Ready to Become a Blogger?
Before starting your blog, make sure you have enough time to dedicate to it. Keeping your content updated is absolutely essential and shows your potential clients that you’re dedicated to your business. By adding a blog to your website, you’ll increase visibility, make shareable content, and ultimately, gain more sales over time.
Blogging makes you a more trustworthy and authoritative source on the Internet, can increase inbound links, and gives you content to share on your social media pages. As a small business owner, competing with bigger brands can be intimidating. By creating content on a regular basis, you can improve your rank and compete more effectively.