By Tina Hilton of Clerical Advantage

I follow Chris Brogan on Twitter, partly because he gives great business advice, but mostly because I find him interesting. If you follow Chris for any length of time you’re bound to see him post the following in some way, shape or form: It’s not about you.

I’m sure some people would apply that to Twitter alone, fed up with the pushy hard sell DM’s and Tweets that many Twitter citizens seem to be so fond of. But me, I think you can apply these words of wisdom to all aspects of your business and to life overall.

I don’t want to wax poetical and give you life applications, after all, I’m writing this for virtual assistants, their clients and anyone else who might have some interest in the virtual assistance industry. Plus, I don’t want to bore you.  But I do want to try to give you something to think about in regards to how your conduct and market your business.

This morning, halfway down my ‘To Do’ List, I’ve written, “Review website copy. It’s Not About You.” I added this to my list on Saturday and it had pretty much slipped my mind until I read it this morning. Now I’m reminded that two days ago I did an Internet search for virtual assistants. There are some great VA’s out there with great websites, but most of them have one thing in common. Most of the copy is about what they can do, how they work and what experience they have. And while these are all things that you certainly want to address on your website, it shouldn’t be where the focus is.

Why? Because all of that stuff is about YOU. And focusing on who you are, what you do and what you know might impress a potential client but it most likely won’t cause them to hit that contact button.  And isn’t that the the ultimate goal of your website?

What will get them to hit that button is focusing on them. Make the majority of your website about what they need, how your services can solve their problems and giving them answers to their questions. Potential clients are much more likely to hit the contact button if they feel you are just what they have been looking for.

If you think about it, isn’t that why you purchase items and services? Because they meet your individual needs?  If you’re not getting the results from your website you think you should, maybe its time to add “It’s Not About You” to your “To Do” list.

If you have questions concerning virtual assistance or have an interest in working with a virtual assistant you can contact Tina Hilton or visit her business website for Clerical Advantage.