Like many, I am on Facebook. And even have a group for Home Office Warrior. I am on twitter and have it setup so that when I post a new post on HOW, it is sent to twitter.
I even have a Linkedin account. And like many of you, I have been trying to figure out just how I can use all this social networking to help my home office business.
Recently on Biz Tips Blog, Denise Wakeman had a guest blogging, Mari Smith provide 10 Reasons to Use Facebook for Business. While the list is geared towards Facebook, there is no reason it does not apply to all of the social networking tools out there today.
Here are ten reasons to be active on Facebook:
1. Meet your peers. Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more white collar users.
2. Find business contacts. With more than 65 million active users, and predicted to be 200 million by the end of 2008, not only are your friends on Facebook, so are your prospects, your customers, your JV partners… and, of course, your competitors. You need to be on too.
3. Instant gate opener. Facebook members are open to connecting. You can easily begin a dialog with highly successful-even famous-people who were previously otherwise unreachable.
4. Build relationships. By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.
5. Raise visibility. By consistently showing up, posting relevant information, and being a thought leader, you can increase visibility and credibility as an expert in your area.
6. Develop your personal brand. The lines between business and personal have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalize your brand.
7. Target your niche. Users volunteer vast amounts of information about themselves that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access. Author, John Battelle, calls Facebook a “database of intentions.”
8. Get rapid top Google placement. Create a Page for your business and ”push” information to your “fans.” Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning. Facebook has a page rank of #7 according to Alexa.
9. Place targeted ads. With Facebook Social Ads, you can test out extremely targeted advertising for minimal cost.
10. No cost marketing. Aside from paid ads, Facebook is totally free to use and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients.
I know I plan to explore more reasons and ways to use social networking in my home based business. If there is anyone who would like to guest post about this, please drop me an email at grantgriffiths@mac.com or a comment here. Lets keep the conversation going.








I agree that learning what to do with all capacity found in the social media is a problem - each network has it only quirks, slants and tricks to be considered. Some of them are easy to figure out - other not some much.
I would add to your list having someone else to some of the work to maximize my intentions. The busier you get the more time it takes to care and nurture your network. If you think its a good idea and want it done for you - wait a few days I’ll making announcement on my Facebook page.
Hey Grant - thanks for publishing my top ten list!
Hope you can make the call on Monday with the Blog Squad gals.
The whole social networking world can get a bit crazy. I think we each have to choose a couple of platforms that yield good results and stick with them. I’m a big fan of Twitter too - feel free to follow me http://twitter.com/marismith