By Tina Hilton of Clerical Advantage

I want to start off by saying ‘Thank You’  to our loyal Home Office Warriors. Both Grant and I are aware that the posting has been slow here in recent months.

But I have great news for all of you.

Part of the reason for that is because we have some big plans for HOW in 2010. And that means great things for all of you too. Be watching for a new look and tons of new helps and information for those of us who run our businesses from home.
And according to recent statistics, there are more of us than ever!

I want to start out by sharing a couple of items that can help you build success for your business in 2010.
If you’re a virtual assistant or virtual paralegal, I’ve got a couple of recommendations to help you get your business off to a great start for the New Year. (in fact the second item has useful information for any business providing services to others)
The first is the Virtual Paralegal Interview Series by Vicki Voisin. It’s a one of a kind four CD set that allows you to listen in on six in-depth interviews with what Vicki describes as six ’stars’ of the virtual paralegal world to answer important questions about working virtually in the legal industry.
It’s literally like being able to sit down and chat with virtual service professionals who are providing services to legal professionals daily.
Through these interviews, you’ll learn:

• Why you should consider a virtual business…
• How your skills will transfer to working virtually…
• How to set up your business…
• What equipment you’ll need…
• The recommended software programs…
• How to deal with security and ethics issues…
• and much more.

You can learn more about the Virtual Paralegal Interview Series at Vicki’s website, Paralegal Mentor.

Yes, I’m one of the professionals interviewed, and I’ve still learned a lot of valuable information from the series, which is why I’m sure you will too.

You don’t have to be a virtual paralegal to benefit from my new e-book the VA Survival Guide. It was born because as I was penning the VA Survival Series for my blog, I had so much information to share that it wouldn’t fit in blog format. So I pulled it all together, along with a workbook that includes reusable templates and launched it to the public on January 4th.

This isn’t another ‘how to’ book for VA’s.

In fact, you won’t find instructions on how to become a virtual assistant in its pages. Instead you’ll find information on things like setting business policies, making changes to your business and other helps for ‘working’ your business.

If you’re ready to take your business beyond start-up or feel like you need something to help you take it to the next level, I believe you’ll find it in the pages of this e-book.

And…For a limited time, you can get it at a great price along with the truly amazing free bonus of Grant Griffiths’ popular “31 Days to Kick Your Blog in the Butt” and his “30 Days of Twitter Tips & Hints”. The free bonus alone is worth the cost of the book.
Find out how you can take advantage of this limited time price/bonus by clicking on the image below.

Again, stay tuned for exciting new changes here at Home Office Warrior. You won’t want to miss what we have in store for 2010!

If you have questions concerning virtual assistance or have an interest in working with a virtual assistant you can contact Tina Hilton or visit her business website for Clerical Advantage.

By Tina Hilton of Clerical Advantage

I was reading a wonderful post by Danny Brown this morning which had several great points concerning social media  but the one that inpired me to think, and thus write this post was what he said about measuring your return on investment (ROI) from social media.

It made me think about just what social media has done for my business. Then I remembered all of those struggling virtual assistants who seem to be so reluctant to use it.

I know how difficult it can sometimes be to embrace new technology and new ideas. Especially when you yourself can’t see the point or the wisdom in using that technology for your business. It wasn’t until I read those ROI questions that I realized  maybe those of us benefiting from social media were using the wrong words and phrases when explaining why and how to use social media.

The following is my attempt to list some benefits of adopting social media for your business in a way that not only is easy to understand, but might allow the reader to see how it could fit into their business plan.

• The first benefit is of course making connections. For every virtual assistant (or other small business) that is located in a bustling urban area, there is another that is located in a rural setting. Traditionally, normal networking avenues were harder for those in rural areas because small towns might not have a chamber of commerce or business networking groups. Not to mention that your target market possibly doesn’t even exist there. For those rural business owners, using social networking is priceless allowing them to connect not only with their target market, but with other business owners like themselves.
  And for someone like me, who has lived in three states over the past 12 months, its been a way to not only continue to connect with people online, but to meet new people locally.
• The second benefit is learning. What I’ve learned by following links and reading the blog posts of those that I follow  would have cost me thousands of dollars. I would have had to purchase books, classes and seminars on a wide range of subjects. From the technical things like creating a video class to learning more effective ways to market myself, just about anything I might want or need to know can be found through someone on my social networks. People that you might otherwise not have access to like Laura Roeder, Chris Brogan and Michael Martine are on social networks giving their followers valuable advice all the time. And they usually offer special deals or early bird specials to their followers should we decide we need their paid services and products too.
• The third benefit is the money savings. As I mentioned in the above benefit, you can save on education expenses via use of social media. You can also save on marketing. In fact, for the first time ever I’m going to tell my readers here at Home Office Warrior a little secret. In the two years that my business has been around I’ve spent exactly $75 directly* on marketing. And $50 of that was spent my first month in business for a failed direct mailing campaign. The other $25? Business cards. That doesn’t mean I don’t market my business. I do. I attend a women’s networking meeting as often as I can, and I have a beautiful print ad running in a local magazine that I bartered for. But the majority of my marketing efforts are done through blogging ,Twitter and other social media avenues. Do I anticipate spending more money on marketing in the future? Yes, definitely. But the good news for start ups and struggling virtual assistants is that you don’t have to spend a ton of money on marketing to begin with.

I’m sure others could give even more benefits, but these were the three that I felt compelled to share today.  If you’re one of those people who still isn’t quite sure how social media can help you, I hope that this post allows you to visualize how you might possibly make it work for you.

One thing is for sure, social media isn’t going away.

It may evolve and change, but it’s not going to just disappear. It’s not a fad.  The sooner you accept that, the sooner you can find ways to make it work for your business.

*I say directly because of course my blogsite cost money to set up and maintain and my internet connection costs money. But both of these were items I would have to have for my business anyway.

Is social media working for your business?  Still not sure how to use it?  Questions about this post.  Take advantage of the comments section and let’s talk about it!

If you have questions concerning virtual assistance or have an interest in working with a virtual assistant you can contact Tina Hilton or visit her business website for Clerical Advantage.

By Tina Hilton of Clerical Advantage

Let’s say you’re a new or relatively new virtual assistant.  Working from home has it’s perks, but there are a few drawbacks as well.  One big one is the feeling of being alone.  Not just in the obvious ‘I work from my home office’ physically alone feeling, but the “am I the only small business owner dealing with this” alone feeling.

Sure, there are online forums and communities where one can go to, but have you noticed something about forums?  It’s great for getting questions answered and learning new things, but the information you get isn’t the same type you might reap over say, a cup of coffee and croissant now is it?
I can’t speak for all virtual assistants, but I know I’m pretty reluctant to talk about personal stuff too much on the forums.  But when I think about it, sitting with someone over a cup of coffee or glass of sweet tea somehow makes it easy to share my story with someone else. Or for them to share their story with you.  And let’s face it, sometimes just exchanging business horror stories can reassure you that someone else understands what you’re going through.

But unfortunately, I haven’t yet found any other virtual assistants here in the Hickory, NC area to meet up with for coffee.  And I bet there are other VA’s out there who are in the same boat.
So in an attempt to help us all feel like we’re not alone, I decided to do a few interviews with established virtual assistants, asking them questions regarding their businesses, such as how long it took them to sign their first client and what they found to be their biggest business challenge.

The first intereview is with a relatively new virtual assistant,  Elizabeth Oldham of Ressor Virtual Solutions.

HOW: How long have you been a virtual assistant?

Elizabeth: I have “officially” been a virtual assistant since May 2009. Before than I dabbled in freelance and helped friends and family out with virtual  and non virtual administrative problems they might have come across.

HOW: What first drew you to become a VA?

Elizabeth: I have always been an “outside of the box” kind of thinker.  I knew I had the education (BS in Economics/Minor in Business Management) and the experience to be able to offer this kind of service. I also saw the HUGE problem that so many small business owners and entrepreneurs are faced with, which is the extra expense of hiring an employee. I knew that I could offer a solution by offering the services with no overhead cost to the client. So, when I was faced with the decision of starting my own business or going to work as an administrative assistant… I took the plunge, signed the papers and Ressor Virtual Solutions was born!

HOW: What did you find to be the biggest challenge when starting your virtual assistant business?

Elizabeth: I have always been a good salesperson, but I have never had to “virtually” sell anything before. The hardest hump to get over for me was the online marketing. Although I have worked directly with public relations and marketing individuals in previous positions, I have never been solely in charge of getting a business clients or revenue. Even with the previous experience I have working with those individuals, the projects have never gone from thought to launch 100% from me. I have really worked hard to get up to speed with marketing strategies that work. I have researched what has worked for other successful entrepreneurs and tried to implement that into my business plan.

HOW: How long did it take you to sign your first client?

Elizabeth: Ressor Virtual Solutions opened in May of 2009 and I signed my first client on June 30th 2009. How exciting it was to hold the signed contract in my hand!

HOW: What did you find was the most effective way to market your virtual assistant business?

Elizabeth: By far the most effective way that I have marketed Ressor Virtual Solutions has been social networking sites. I have been introduced to so many like minded individuals. The key to these sites is to target the people that you want to work with. In my case I have searched, requested, followed and engaged in conversations with entrepreneurs or small business owners. I have also gotten back in touch with many high school and college acquaintances that are farming Ressor Virtual Solutions out to individuals that could use my assistance! If used correctly these sites can push clients to your business. I would suggest Twitter and Linkedin to start off with. Twitter gets your name out there and Linkedin is like a virtual resume that everyone can see.

HOW: What do you feel is your biggest challenge in marketing your business?

Elizabeth: I ran into roadblocks in the very beginning with scams. I posted advertisements on a few sites and was very excited to see so much interest, only to open the hundreds (I am not exaggerating) of e-mails that offered me a position transferring money from one account to the other and such! It was frustrating and discouraging to spend so much time weeding through those e-mails thinking that there would be a diamond in the rough! I eventually deleted those advertisements and began searching on those sites. I contact everyone that is seeking an assistant and let them know the benefits of hiring a virtual assistant. If they are local I throw in the fact that I do free on site consultations.

HOW: What do you find to be your biggest client related challenge?

Elizabeth: Well, I really haven’t had any challenges yet with my clients. I do however anticipate that there will be some difficulty in the future with the confusion between employee (which I am not) and contractor (which I am). I think that this can be handled with a level of diplomacy and a little reminder that I am also an entrepreneur and a small business owner… we are equals and on the same page!

HOW: What type of changes, if any, have you made to your business since start-up?

Elizabeth: I have made a couple changes and I am sure there will be many more in the future. The first and most effective, I touched on above with the switch in marketing. The second would be the change in my idea of “set” hours. When I first began I wanted to have certain hours that I worked. I soon found that the best way to run Ressor Virtual Solutions was to have many different “set” hours. I work when I am needed and am normally available even when I am not officially working. I think one of the most inviting things about being a virtual assistant is that I can get a call at 9:00 PM that goes to my voice mail. By 9:02 PM I have listened to it and am starting to devise a plan. By the AM I am hitting the floor running with ideas!

HOW:What is the one thing you wish you knew before you started your business?

Elizabeth: That it is discouraging at times! There are many days in the beginning when I questioned my decision to venture out and start this business. I felt like I was getting nowhere. I am so happy that I stuck with it and was able to experience the feeling of securing my first client on retainer! I also wish someone had told me that it is difficult starting your own business if you have never done so. The amount of information I had to dig to find was astonishing! I was lucky enough to run across many different forums for entrepreneurs and also for virtual assistants that have helped me gain loads of knowledge.

HOW:What do you envision your business being like in 5 years?

Elizabeth: In five years I would like for my business to be an accomplishment for myself and a positive experience for prior clients. I would love to one day maintain a referral only basis for new clients. I want to keep our client base manageable so that each client feels like they are our only. My husband is a co-owner of Ressor Virtual Solutions and helps me on occasion, mostly with marketing and our business finances. I would like to see our business grow to the point to where he could be the primary contact for a future client. His knowledge base is very different than mine so we would need to target a different niche, which would mean growth for Ressor Virtual Solutions!

HOW:Elizabeth, thank you so much for agreeing to be a part of our interview series here at Home Office Warrior. I believe that your willingness to share your experience will be a big help to other virtual assistants, especially those that are new to the industry. It sounds like you have Ressor Virtual Solutions on the track to success!

Next week I’ll share another virtual assistant interview, this time a ‘veteran’ VA with 11 years of experience as a virtual assistant. At the end of the series, I’ll also share my own answers to the interview questions. And it’s not too late to be included in the series, if you are  or know a virtual assistant who would be interested simply send me an e-mail, thilton at clericaladvantage.com.

If you have questions concerning virtual assistance or have an interest in working with a virtual assistant you can contact Tina Hilton or visit her business website for Clerical Advantage.