One of our clients made Blawg of the Day over at inter alia The blog is Northeast Texas Bankruptcy Lawyer where J. Brian Allen covers bankruptcy issues in Federal Bankruptcy Court in Texas.
5 Rules of the Business of Blogging
Jul 22, 2008
The following post was published on our blog, Blog for Profit and it gives a down and dirty list of 5 rules you should follow when blogging to market your business or service firm.
The San Diego North Chamber of Commerce is hosting a number of workshops and “The Business of Blogging” is
one of the workshops being offered.
What About Clients? own Dan Hull gave the presentation and provided some of the following information:
5 Rules
- Write to match business goals
- Only the “right” people at your business should blog (i.E., grownups who can write).
- Do short posts (with compelling titles).
- Post regularly
- Be provocative, and brave
And with 70 million blogs worldwide and 120,000 new blogs created each day, following those 5 rules will help you have a better chance of being noticed and seeing results.
New Blogging Series over at Blog for Profit
Jun 02, 2008
Who are you blogging too? Part 1 of 5… is the first post in a 5 part series over at Blog for Profit.
This is the first in a series of 5 blog post we will be doing. We are looking at answering 5 questions you should be asking yourself when you are looking at your business or professional service firm’s blog. Who are you blogging too? Why are you blogging? What are you blogging about. When should I be blogging? And finally, what tools can I use to accomplish what I want to accomplish? Or in other words, how to I do it?
Take a look at the first post in the series and leave your comments or questions. Lets keep the conversation going. And don’t be surprised if your comments become part of a Part 6..the conversation continues in the series.
Guy Kawasaki is wrong: You can make money directly with a blog…
May 19, 2008
New post up over at Blog for Profit called, Guy Kawasaki is wrong: You can make money directly with a blog for your business. Please check it out, leave your comments and tell me what you think.
Blogging for your business?
May 07, 2008
I know that postings have been down this week. Been busy helping clients with new projects. Not only do we publish Home Office Warrior from our home office. We also have G2 Web Media. Interest in blogging by professional service firms, home office businesses and small businesses is growing daily.
We visited with 4 potential clients yesterday about blogging and what was the most fun was the excitement expressed by them. They all understood and were excited about what a blog could add to their overall marketing efforts. How it can set them apart and position them as an “opinion shaper” and “thought leader” in their particular niche. Using a blog for your business and using it right, can really set you apart from others in your niche or target. You can become the go to person for loads of information in your niche or target market. And you can provide your readers what they are looking for, information.
Recently, LexBlog had a post about What is ROI? ROI being return on investment. I get asked that question often. Usually it comes like this; “how much money can I make using a blog to promote my business?” Or, “is it worth the effort?”
The return in measurable revenue is not the only ROI you can expect from doing a blog and doing it right. Besides the money you can bring into your business by doing a blog, you can expect other benefits. What is below are some of the points made in LexBlog’s post and how they might apply to a home office business, small business or professional service firm.
There are other factors involved in this, however, I plan to cover them later this week on Blog for Profit. We will keep you informed on when that might be. In the meantime, leave your comments on other factors you can come up with on how blogging for your business can bring you a return on your investment in your marketing program.
